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Blog: article

End of the Summer of Love and Back to Business

13 2012

by Nigel Harding

It has been an amazing summer, Queen’s Diamond Jubilee, Olympic success, Wiggins and the Tour de France and even Andy Murray won a grand slam tournament! It has been a tough time for many businesses, there is often a summer slumber but it has been particularly quiet and distracting this year. Like many people I have been away on a family holiday, this year to Austria. The beautiful lakes and mountains were truly inspirational. Now I get the sense that everyone is back to work and trying to make up for lost time.

Is it possible to compensate for lulls in business? In this competitive and tough economic climate let me offer some suggestions.

Have a website

I know that you would expect me to say this but the internet never sleeps and this is your opportunity to provide products, solutions and services 24/7. Prospects are browsing the internet day and night. Do ensure that your website looks professional and reflects your products or services.

Ensure that your website is found by the search engines

You need to be in your prospects’ minds when they are looking to buy a product or service. Recent studies (Fleishman-Hillard 2012 in the USA) indicate that 89% of people turn to the internet to find information on products, services or businesses prior to making purchases. When times are quiet you need to ensure that you can be found easily – online.

Be mobile friendly

The smart phone boom is truly in full flow. If your website looks awful on a mobile device or if it is difficult to use then you will lose business. This will increasingly be the case as this trend is predicted to increase, more and more people will use their mobile phones to browse the internet and interact with businesses.

Be social by design

Word of mouth is what makes the social web tick and you can get real value from a social media recommendation or interaction. Interacting with your potential clients, showing that you have competence and care about their success will pay dividends. If you’re not doing it then your competitors probably are and so you overlook this at your peril. As today’s graduates become tomorrow’s managers then social media will play an increasing part in interactive marketing over the next 5-10 years.

So, it’s back to business now. Let us know if we can help you with your web design and internet marketing requirements.